KUALA LUMPUR: Nestlé has launched Starbucks At Home, a new range of premium coffee products for consumers across Malaysia and Singapore. It is the first product launch since Nestlé and Starbucks joined forces in August 2018 and created a global coffee alliance. It also marks the first time Starbucks coffee enters Malaysia and Singapore in-home. The range of Starbucks At Home coffee will consist of 11 products, including whole bean and roast and ground packaged coffees, as well as the first-ever Starbucks capsules developed using Nescafé Dolce Gusto proprietary coffee and system technologies.
“The alliance between Nestlé and Starbucks brings together the world’s most iconic coffee brands — Nescafé, Nespresso and Starbucks — to unlock the exciting opportunities in the growing coffee market in Malaysia and Singapore. Now, Nestlé is even better positioned to offer the best coffee choices to further delight consumers in the two countries,” said Juan Aranols, market head of Nestlé Malaysia/Singapore and CEO, Nestlé (Malaysia) Berhad. The new range of coffee products includes a variety of signature Starbucks blends and single-origin coffees, as well as a selection of classic beverages such as Caramel Macchiato and Cappuccino.
All products are made from high-quality 100 percent Arabica coffee, ethically sourced from farmers in the world’s premier coffee growing regions adhering to the Starbucks Café Practices program. Through the Starbucks At Home range, consumers can now easily recreate their favourite Starbucks signature flavours in the comfort of their home. “With this launch, we will be able to accelerate the innovation and development of the coffee category and bring consumers a more convenient, customised and high-quality coffee offerings.
Customers will also be able to further diversify their Starbucks coffee occasions beyond the instore and online experiences,” said Othman Chraibi, business executive officer, Beverages Business Unit, Nestlé (Malaysia) Berhad. Starbucks at Home coffee products is now available on Lazada (Malaysia) and FairPriceOn (Singapore) on the Starbucks At Home official store as well as on Nescafé Dolce Gusto’s web store, and will be progressively become available on other e-Commerce platforms and leading retailers.
In the next phase of the launch, the ‘We Proudly Serve Starbucks’ which offers integrated business solutions for foodservice outlets will introduce the signature Starbucks coffee taste profile and flavours to serve the unique needs of foodservice customers. Through the global coffee alliance, Nestlé has the perpetual rights to market Starbucks Consumer Packaged Goods and Foodservice coffee and tea products around the world, outside of Starbucks locations and excluding Ready-to-Drink products.
