PETALING JAYA: Frasers Group Asia, the owner of Sports Direct retail stores, has announced plans for further growth in Malaysia throughout 2024, including expansion into Southeast Asia, starting with Indonesia.
In a statement, the company said that new stores would be opening by the end of 2024 at Sunshine Mall Penang, Bintang Mall Miri, Aeon Nilai, Aeon Kota Bahru, and Mayang Mall Terengganu. Additionally, two flagship Sports Direct stores are slated to open at Mid Valley Mega Mall and Sunway Pyramid in late 2024.
“Sports Direct’s expansion in Kuala Lumpur marks the Group’s commitment to bringing the best brands in sports retail to Malaysia.
“This includes offering customers more brands from the Group’s portfolio, including USC, which is a dedicated area within Sports Direct to shop the most iconic premium and lifestyle brands,” it said.
Regarding regional expansion, it announced a new joint venture with Indonesia-based sports, leisure, and kids’ retailer PT Map Active. The collaboration has already resulted in the opening of two sports superstores in central Jakarta in the first quarter of 2024.
“This marks our first market expansion beyond Malaysia, and it is fitting that we join forces with a major retail powerhouse within the region that has the ability to help us scale in line with our ambitions,” it added.
Sports Direct, one of Europe’s leading sporting goods retailers, operates a diversified portfolio of sports, fitness, fashion, and lifestyle brands. The company currently owns 34 retail stores in Malaysia and manages a proprietary e-commerce site, SPORTSDIRECT.COM.MY, for domestic and regional fulfillment. Sports Direct Malaysia offers over 80 leading global sports brands with unmatched variety and value.
