KUALA LUMPUR: Online shopping provides consumers with a broader range of brands to choose from and the convenience of making their purchases remotely.
According to The E-commerce Southeast Asia (SEA) Barometer Report, a study conducted by Ninja Van Group and DPDgroup, customers rely on online reviews to assist in their purchasing decision.
In Malaysia alone, 93 per cent of consumers share their online feedback on a purchased product while 83 per cent choose brands based on social media influencers.
This consumer behaviour is a strong signal for online retailers to expand their business globally and digitally to attract a more extensive customer base.
Head of Sales and Partnerships at Ninja Van Malaysia, Fariz Maswan said SMEs must leverage digitalisation to increase efficiency, streamline processes, and adapt to changing consumer behaviour more quickly.
Ninja Van Malaysia recently organised its inaugural panel discussion on ‘Meeting Modern Consumer Demands’ in collaboration with Signature Market, EasyStore and PayRecon.
The session which highlighted current e-commerce trends aimed to provide a holistic take on solutions and strategies that enable Small and Medium-Sized Enterprises (SMEs) to grow in the digital marketplace.
“When it comes to online shopping, consumers expect a seamless experience,” said Fariz, adding, “therefore, supply chain companies play a key part in delivering hassle-free services.”
“At Ninja Van Malaysia, we are committed to enhancing our products and services to help SMEs succeed.
“Our goal is to enable the growth of SMEs by providing comprehensive logistics solutions that allow them to meet their consumers’ needs and demands,” he said.
One such solution is the “Fantastic Service Recovery” initiative, a new ecosystem of cloud products and processes to efficiently resolve parcel-related issues as it reinforces Ninja Van’s commitment in providing hassle-free deliveries to all its users.
One feature they have introduced is the NinjaChat, an AI-powered social messaging system that allows shippers to manage customer orders and monitor deliveries directly on multiple social media platforms.
During the panel discussion, all participants shared a similar viewpoint that digitalisation allows SMEs to scale consistently to meet growing consumer demand and that every industry player has a role to play.
Founder and Chief Executive Officer (CEO) of PayRecon said that they have observed a steady growth of social sellers on TikTok Shop.
“With the rise in cross-border selling, they will continue to develop end-to-end software solutions to help sellers scale and run their businesses more efficiently,” he added.
With its dominance in Southeast Asian e-commerce logistics, Ninja Van continues to empower businesses with innovative logistics solutions.
