Pandora is the latest brand to double down on immersive fashion presentations with an experiential installation to celebrate its new collection.
The jewellery brand is basing itself on New York City’s High Line this month, with an installation dubbed ‘Pandora Garden,’ created with the help of the multimedia entertainment studio Moment Factory.
Pandora Garden will fuse technology, art and nature in a celebration of self-expression, inviting visitors to take part in an interactive journey through lush foliage and greenery that transforms into an interactive digital universe full of virtual butterflies, ladybugs and bees. The themes reference the key inspirations of the Spring 2019 collection.
“With Pandora Garden, we wanted visitors to experience the joy of the world waking up after winter,” said Tarik Mikou, a Creative Director with Moment Factory, in a statement.
“This installation immerses people in a whimsical scene, where they can take a moment to interact with digital elements inspired by nature. Our goal was to create a contemporary experience full of fun surprises, that echoes the fresh vibe of the Pandora Spring 2019 collection and resonates with energy from the High Line, a vital public space.”
Pandora Garden, which will run from March 27-29, is the latest in a series of high-profile interactive presentations from major accessories brands seeking to engage in a more personal way with shoppers. Handbag and accessories designer Anya Hindmarch has been leading the way with multiple immersive concepts, such as a ‘Weave Project’ installation that saw her resurrect a giant, interactive, neon-blue, hand-netted tube installed in London to mark the relaunch of her brand’s woven ‘Neeson’ bag during London Fashion Week this February. September saw the luxury brand Mulberry unveil a series of immersive fashion-focused experiences in Seoul to mark its Autumn/Winter 2018 collection, while H&M took to the desert of Arizona this week to debut its latest Studio collection over the course of a three-day event featuring water ballet and live concerts. – Relaxnews
