WE frequently hear and read in the media about phrases that inspire the hopes and aspirations of candidates.
We do not deny that each candidate has a variety of serious and logical recommendations for voters such as proposing answers to the problem of access to a good health system, adequate infrastructure, the quantity and quality of education that should be improved, growing the diversity of economic activities, supporting unity and consensus and many others. To win the support of their voters, a range of concepts are presented.
Nonetheless, based on my observations throughout this campaign season, local parties and national parties have two different approaches. The approaches depend on whether their struggle is for their showcase or based on the party’s agenda.
Firstly, the local coalition, Gabungan Parti Sarawak (GPS), employs consistent and various campaign strategies.
Why did I say that? This is because the GPS manifesto serves as the primary guide and reference for all contending candidates. It may differ in terms of the setting in which it is delivered, but rest assured that the discourse to be given to the electorate will not deviate from the manifesto’s direction axis.
I rationally perceive the concept of the unified battle of local coalition parties in Sarawak to be identical to the tone of a well-organised campaign. They compete on the party ticket, emphasising the party’s strength as much as possible. Again, I can say that they are on the same page and sing the same song.
Secondly, this approach differs from the method adopted by national parties. Most of their candidates wrestle vocally with their slogans. I believe this is necessary to ensure that the promises and dreams are compatible with the conditions and demands of the citizens and voters in the contested areas.
We do not deny the reasoning behind this. The experiences and skills of candidates in communicating the subjects are vital so that they are simple to comprehend. The candidates must also understand the needs and desires of their constituents and try to solve their problems.
In doing so, the candidates must stress the power and visibility of their parties. In this 15th general election, the parties are the candidates’ pillars of support.
The parties and candidates must have strong relationships that prove to voters their chemistry is capable of providing stable, successful, and advanced administration and services.
In campaigning, diversity of approach is heavily promoted. This diversity is what enriches the campaign mood.
Strong support from parties with persuasive slogans can anchor voters’ hearts until the next election.
Regardless of the recommended methods and styles of approach, I am strongly confident that each candidate aims to be victorious in the upcoming general election.
** Dr Nur Aida Kipli (PhD) is a senior lecturer at Universiti Teknologi MARA, Kota Samarahan, Sarawak.
The views expressed here are those of the analyst and do not necessarily represent the views of New Sarawak Tribune.
