Puma has joined forces with Fossil Group to launch a new collection of timepieces.
The sportswear giant and the watch brand have unveiled the ‘Reset’ collection, a limited-edition series for Summer 2019 that spans designs for both men and women.
The line, which offers Nineties-inspired styles with a modern twist, will see just 448 units made for each style, as a reference to Puma’s founding year of 1948.
The collection includes a men’s watch that blends summer vibes with streetwear references, featuring colour-blocking with a speckled silicone band, and a women’s timepiece boasting a distinct pink-and-black colour palette that serves as a link to the Puma #DOYOU campaign.
The Puma ‘Reset’ Collection styles will retail at US$100 each.
“The Reset collection marks change – a change for Puma by teaming up with licensee Fossil Group and a change for Fossil Group to reach a new, younger generation of hustlers,” said Daniela Molin, General Manager BU Accessories, in a statement. “A reset requires a mindset of reinvention, while taking inspiration from past and present to create a new version of oneself.”
The move is the latest in a series of big-name collaborations for Puma, which launched a makeup collection with the beauty giant Maybelline earlier this year, following a sneaker collection with MAC Cosmetics, inspired by three of the cosmetics brand’s famous lipstick tones, that dropped in 2018. – Relaxnews
