THE used car market has traditionally faced scrutiny over its sales practices, with buyers often expressing a desire for greater clarity.
Jack and Lung, lifelong friends with a combined four decades of experience in the automotive industry, have co-founded JL68 Motors Sdn Bhd – a dealership that is challenging the status quo and redefining trust in Kuching’s used car market – that carries a tale of friendship and entrepreneurial spirit, reshaping the way we think about buying pre-owned cars.
“We identified a significant lack of trust in the used car market,” said Lung, a former mobile phone dealer who also owns a restaurant.
His partner, Jack, a seasoned automotive industry veteran with experience spanning from mechanics to management, added: “Our goal is to build a business where customers feel valued and confident.”
Their shared passion for cars has forged an unbreakable partnership, culminating in the creation of Kuching’s premier second-hand car dealership – the one the city deserves.
A Shared Vision Born from Friendship
In 2023 Jack and Lung joined forces to launch JL68 Motors, Kuching’s premier destination for premium pre-owned vehicles.
Strategically situated just steps from the Imperial Hotel, the duo’s new dealership was poised to redefine the city’s buying experience.
Drawing on their deep industry expertise and extensive connections, Jack and Lung hand-curated an unparalleled selection of luxury makes, from sought-after Mercedes-Benz, BMWs and classic Austin Minis to the unbridled power of the Lamborghini.
The first year of operations was a resounding success for JL68 Motors. In fact, the company managed to sell out its entire inventory within the first nine months, including a high-end Lamborghini that was snapped up by a buyer from Kuala Lumpur.
Embracing the Elite, Conquering the City
“When Jack went on running the sales operation, he went from running a business to clearing every stockpile at the showroom, but it was the Lamborghini that set the bar, not only for us, but for the whole country,” Lung said.
“You’ll be surprised at the difference in price demand and even logistics from both the seller and buyer of luxury cars, but at JL68, it’s all about operating a transparent and trustworthy used car platform, and we believe in that.”
“The rapid sell-out of our initial stock is one thing, but striking the deal for the Lamborghini demonstrated the pent-up demand for a sincere car dealership,” added Jack.
With this impressive start, JL68 Motors is now poised to expand its operations and cement its position as the leading disruptor in Kuching’s used car landscape.
The co-founders’ passion, expertise, and commitment to revolutionising the industry have set the stage for the company’s continued growth and success.
Jack and Lung’s customer-centric approach, combined with their deep understanding of the market, had clearly struck a chord with local automotive enthusiasts and affluent consumers.
Beyond Selling, Building Relationships
The dealership’s innovative offerings, such as detailed vehicle history reports, comprehensive inspections, and a 5-day money-back guarantee, resonated strongly with Kuching’s discerning car buyers.
“People were tired of the hassle and uncertainty,” Lung revealed.
“We wanted to create a space where customers feel valued and confident in their purchase.”
This desire to revolutionise the used car buying experience became the cornerstone of JL68’s philosophy.
JL68 Motors goes beyond the traditional sales model by taking the time to understand individual needs and budgets, ensuring a perfect match between customer and car.
“We want to build long-term relationships with our customers,” said Lung, adding, “by understanding their needs and exceeding expectations, we can create a loyal customer base.”
This personalised approach fosters trust and allows customers to feel valued, a refreshing change from the often-pushy tactics employed by traditional used car dealerships.
“We go above and beyond for our customers,” Lung emphasised.
“Our extended operating hours accommodate busy schedules, and our comprehensive vehicle reports build trust. We believe in treating customers like partners, not just buyers. Our deep automotive knowledge is a unique advantage, and we’re committed to sharing that expertise to empower our customers.”
Transparency: The Cornerstone of Trust
What truly sets JL68 apart is its unwavering commitment to transparency. Unlike many dealerships where a car’s history remains shrouded in mystery, every vehicle on JL68’s lot comes with a detailed report that discloses any past damage, accidents, or repairs, empowering customers to make informed decisions.
This commitment to transparency extends further with their industry-first 5-day money-back guarantee. If within five days of purchase, a customer discovers a problem with their car, JL68 will take it back, no questions asked. This unprecedented level of trust sets a new standard in the used car market.
Every car that comes through JL68’s doors undergoes a meticulous inspection process designed to ensure it meets their high standards. From comprehensive engine and transmission checks to a thorough examination of the exterior and interior, nothing escapes their scrutiny.
This commitment to quality guarantees customers a reliable and safe vehicle, a stark contrast to the gamble often associated with buying used cars elsewhere.
They believe in building long-term relationships by going beyond the traditional sales model.
“We want to be more than just a car dealership,” said Lung. We want to be a trusted partner who helps customers find the perfect vehicle for their lifestyle.”
Why Choose JL68 Motors? Savings, Quality, and Peace of Mind
The decision to buy a used car is often fraught with uncertainty. However, choosing JL68 Motors can transform this process into a confident and satisfying experience. With substantial savings compared to brand-new models, access to premium vehicles, and an unwavering commitment to quality, JL68 offers an unparalleled value proposition.
Consider the luxury Vellfire, for instance. A brand-new model commands a hefty price tag, while a meticulously maintained pre-owned Vellfire from JL68 can offer savings of up to RM200,000.
In fact, JL68 often sources exceptionally well-preserved vehicles that can be priced even lower, sometimes as low as RM100,000, depending on the model, year, and availability.
But it’s not just about the savings. JL68 excels in providing peace of mind. Their rigorous inspection process, coupled with the 5-day money-back guarantee, a free maintenance service for the first month and a second free service for the 5000km mileage reached ensures that customers can buy with confidence.
Additionally, the bursary and tailored payment options offered by JL68 add to the overall value proposition.
Embracing the Future: Reconditioned Cars and Digital Innovation
As JL68 Motors continues to grow, the co-founders are exploring new avenues to further enhance the customer experience. They are actively investing in a state-of-the-art reconditioning facility, where skilled technicians meticulously restore pre-owned vehicles to a like-new condition. This commitment to quality and attention to detail will solidify JL68’s reputation as the premier destination for premium used cars in Kuching.
As Lung points out: “We’re not just selling cars, we’re helping people find the right vehicle for their lifestyle.”
With their unwavering commitment to transparency, quality, and customer satisfaction, Jack and Lung’s vision is steadily becoming a reality, transforming the way people think about and experience buying pre-owned vehicles.
JL68 Motors: Discover a journey of value in used cars.
By choosing JL68 Motors, you’re not just buying a car; you’re investing in a hassle-free, satisfying, and trustworthy car-buying experience.
Their showroom is conveniently located near the third mile in Kuching.
Alternatively, explore their online inventory at https://jl68motor.com/. For more information or to schedule a viewing, get in touch with them on Facebook at: https://www.facebook.com/JL68MOTOR.SDN.BHD/.
