MIRI: Rural Entrepreneurs under the Rubber Industry Smallholders Development Authority (RISDA) have been asked to market their products online in order to stay competitive.
Sibuti Member of Parliament Datuk Ahmad Lai Bujang said effective use of the Internet for business is the only way forward for RISDA entrepreneurs. “To be a successful entrepreneur, one must be able to communicate and market their products online.
“Hence it is hoped that RISDA entrepreneurs in Sarawak can expand their sales and increase profits through modern communication,” he said. Ahmad Lai said this while visiting the home of Ramlee Jinan, a RISDA entrepreneur in Kuala Sibuti, near here, yesterday.
Accompanying him was Mensan Belayong, Miri Division RISDA Officer and his staff. Ahmad Lai pointed that Chief Minister Datuk Patinggi Abang Johari Tun Openg had encouraged local industries and businesses to go digital and take their own initiatives to promote their products online.
“To be a progressive and sucessful entrepreneur, one must be able to equip and update himself with the latest marketing technology and strategies. “Cost effective and quality products will go a long way to help the entrepreneur to stay competitive both locally and overseas,” he stressed.
From the visit, Ahmad Lai said he could see the positive results of RISDA in assisting rural folks to expand their business. “This goes to show that the government, through RISDA, cares about the needs of the rural people and willing to help them to be successful entrepreneurs. A total of 22 entrepreneurs in Sibuti had received RISDA assistance wor th more than RM250,000.
