KUCHING: Rituals Cosmetics has officially launched its sixth store here located at The Spring Shopping Mall.
This marks another significant step in the luxury brand’s global expansion, as it continues to bring its philosophy of transforming everyday routines into meaningful moments to new regions.
The brand, founded by Raymond Cloosterman, is known for its extensive range of home and body care products designed to promote relaxation and wellbeing.
“We’re not here to sell beauty; we are here to make people feel good,” Cloosterman said.
This ethos is reflected in Rituals’ diverse product offerings, which include foaming shower gels, scented candles, and luxurious creams that help to create a calming atmosphere.
Since its inception in Amsterdam in 2000, Rituals has grown into a global presence with over 1,000 stores in vibrant cities such as London, Paris, Hong Kong, and now, Kuching.
The brand’s dedication to sustainable practices is evident, with 90 per cent of its ingredients sourced from natural origins and packaging that is either refillable or recyclable.
The new Kuching store allows customers to explore Rituals’ well-known collections such as The Ritual of Sakura, inspired by the fleeting beauty of cherry blossoms, and The Ritual of Ayurveda, based on ancient Indian wisdom promoting balanced living.
Each collection aims to help customers cultivate a sense of peace and mindfulness in their daily lives.
For more information, visit Rituals.com.
