KUALA LUMPUR: The implementation of the movement control order (MCO) which now enters the 34rd day has not discouraged a homemaker from making a living by carrying out a sandwich business.
Siti Amirah Othman, 35, assisted by her husband, optimised the usage of media social platforms to promote her product branded as “Sandwich Terliur”.
Using Instagram and Facebook as the stepping stone, Siti Amirah said she is aggressively making promotions via these platforms, besides producing several videos to attract her followers.
“I make short promotional videos of five to six seconds to promote the sandwich to attract buyers. I created the videos myself.
“During MCO, I spend a lot of time at home…so this is the best time to adopt technologies such as Facebook to introduce my product to the market,” she said when contacted by Bernama recently.
Siti Amirah said during the MCO period, traders must take the opportunities to penetrate the online market as many people frequently surf the media social platforms to buy products.
“Now all orders are through online applications and also via Facebook and Instagram, so our product has a higher chance of being viewed by customers.
“The probability of selling our products is higher, only that we have to be patient and work hard to make this a success,” she said.
Asked about sales during the MCO period, Siti Amirah admitted that sales fell slightly but it had not dented her enthusiasm to sell her product.
“Like other traders, sales dropped by 40-50 per cent currently compared with the normal days,” she said.
She said she accepted the government’s call to stay home during the MCO period and all the ingredients to make the sandwiches were bought via food delivery.
Siti Amirah, who participated in the e-Usahawan programme organised by Malaysia Digital Economy Corporation (MDEC), said the agency had helped to promote Sandwich Terliur to all parts of the country including the rural areas.
“I am also given the opportunity to expand the product on FB Ads, a medium that can reach out to more customers, and learn how to target prospects correctly and productively,” she said.
Besides that, MDEC also provided training and promotion to the participants in the programme to market their products to specific segments to broaden the sales concept, she added.
“MDEC also plans meetings with big companies and organises business matching sessions with the participants,” she said.
Sandiwch Terliur offers eight main menus, namely Eggwich, Sardin wich, Tunawich, Chicktuna, Eggtuna, Chicksweety, Chick Cheezy and Classical Sandwich, and are sold from RM33 to RM48 for 24 pieces. – Bernama
