SAN DIEGO: Tourism, Creative Industry and Performing Arts Minister Datuk Seri Abdul Karim Rahman Hamzah led a delegation of 29 industry partners in the recent Professional Convention Management Association (PCMA) Convening Leaders 2024 in San Diego, California.
In a press release by Business Events Sarawak (BESarawak), it said that the programme amplifies the partnership between PCMA and Sarawak signed in 2020 to provide ongoing education and business development opportunities to the state and increase awareness of the legacy impact of business events.
“PCMA Convening Leaders 2024 is an annual education gathering for business event professionals and themed ‘Think Bigger’.
“Thinking bigger about elevating Sarawak’s position as a business events destination, Sarawak meets with PCMA’s Leadership Team on future collaborations.
“PCMA’s mission aligns with our commitment to drive positive economic and social progress through business events. They are one of our most important international partners, and we intend to explore new markets with the 7,000 members of PCMA and create new opportunities for Sarawak,” it said.
The convention is underway from Jan 7 to 10, and it treats delegates to over 50 educational sessions and a main stage conversation with the power duo of global politics, Bill and Hillary Clinton, to discuss how to think big in a challenging world.
“What we hope from this convention is to educate our members on finding opportunities in challenges and empower them to maximise the impact of their events. Sarawak is an excellent example of how to maximise the industry’s impact to drive economic and societal progress.
“They are a role model for legacy impact and PCMA hopes to expand its collaboration that drives bigger results and makes a positive difference together,” BESarawak added.
For the record, PCMA is a US-based association with a membership of 7,000 business events strategists and an audience of 100,000 across North America, Europe, the Middle East, and Asia.
PCMA is well known for providing its members with senior-level education, networking, and market intelligence, and for being the number one platform for business event professionals to build careers and communities.
Visit https://conveningleaders.org/ for more information on PCMA Convening Leaders 2024 or https://www.pcma.org/ for more information on PCMA.
