BY AWANG MUHAMMAD SYAHMI & NEVILLE TIMOTHY SANDERS
KUCHING: Sarawak is set to make its debut at one of the largest business events in the world with its first standalone pavilion at IMEX Frankfurt in Germany from May 23 to 25, 2023.
“Sarawak has consistently sent a delegation to IMEX as a proactive effort to connect with other countries,” said Minister for Tourism, Creative Industry and Performing Arts Sarawak Datuk Abdul Karim Rahman Hamzah.
“For this year’s IMEX, a unique name had been decided titled ‘Tribe Legacy Sarawak.’ The theme would be Business Events Support Community Development. It is a unique celebration of all that is good about business events, especially when it comes to getting the local communities involved for their benefit.”
Abdul Karim added that there will be four main topics covered during IMEX.
“Sarawak’s Post Covid Development Strategy will be the first talking point during IMEX. The second talking point will be Sarawak Pavilion will feature an exhibition on Sarawak’s legacy impact development and the International Journal of Business Events and Legacies. The third talking point will be Sarawak’s spotlight on local small and medium enterprises (SMEs) and NGOs. Finally, the fourth talking point will be our choice of entertainment for Sarawak’s first pavilion at IMEX.”
He said these during the press conference on the announcement of the business exhibition at Baitulmakmur II yesterday (March 30).
Abdul Karim expressed his hope that the Sarawak Pavilion will become an annual fixture at IMEX Frankfurt and that Sarawak will become the preferred destination for business events. “We are fully invested in business events as a platform for collaboration to address economic, social, and governance-ESG agendas,” he said.
IMEX Frankfurt is Europe’s largest and one of the world’s leading business tradeshows, with over 2,500 exhibitors and 3,000 visitors meeting on the exhibition ground of Frankfurt Messe.
Also present during the press conference were Deputy Minister for Tourism Sarawak Datuk Sebastian Ting and Deputy Minister for Creative Industry and Performing Arts Sarawak Datuk Snowdan Lawan, Permanent Secretary of Ministry of Energy and Environmental Sustainability Abang Ahmad Abang Morni and other distinguished guest.
