AirAsia shows off Sarawak to the world
KUCHING: Five AirAsia aircrafts are carrying advertisements featuring Sarawak graphics/visuals on their overhead cabin compartments and meal trays to show off Sarawak to the world in line with the Sarawak Tourism Board’s Visit Sarawak Campaign (VSC).
There are 10 different visuals per aircraft. The aircraft involved are three AirAsia Malaysia Airbus 320 and two AirAsia Thailand Airbus 320.
The advertisements will stay on for one year beginning last June 21 on AirAsia Malaysia aircrafts and from July 5 onwards for AirAsia Thailand flights.
The eye-catching advertisements focus on culture, adventure, nature, food, festivals, and tourist spots.
Tourism, Arts, Culture, Youth and Sports Minister Datuk Abdul Karim Rahman Hamzah said VSC has entered its eighth month, and the initiative undertaken by Sarawak Tourism Board (STB) together with AirAsia and local advertising company Laduni Services will greatly promote Sarawak.
“This advertising initiative will benefit us from the airport stops,” he said during the unveiling of the latest VSC 2019 advertising on AirAsia at Kuching International Airport (KIA) yesterday.
He said among the airport stops are Kuala Lumpur, Miri, Kota Kinabalu, Langkawi, Johor Bahru, Kuala Terengganu, Alor Setar, Penang, and Kuching.
“The flights also land in Bangkok, Phuket, and Chiang Mai in Thailand; Chennai, Kochi and Kolkata in India; Ho Chi Minh City, Danang, and Hanoi in Vietnam; Medan and Jakarta in Indonesia; Phnom Penh and Siem Reap in Cambodia; Chongqing, Hangzhou, Kunming and Shenzhen in China; Bandar Seri Begawan, Brunei and Singapore,” he said.
He said the five aircrafts will fly to destinations in all Asean countries such as Kuala Lumpur, Johor Bahru, Penang, Singapore, Guang Zhou, Shen Zhen, Cheng Du, Bangkok, Phuket, giving visibility and exposure through 100 advertisement displays within the aircraft.
Also present at the unveiling ceremony were STB chairman Datuk Abdul Wahab Aziz, STB chief executive officer Sharzede Salleh Askor, Laduni Services managing director Syed Anuar Syed Ahmad and AirAsia’s Board of Directors non-independent non-executive director Datuk Abdul Aziz Abu Bakar, and Ministry of Tourism, Arts, Culture, Youth and Sports permanent secretary Hii Chang Kee.
