KUALA LUMPUR: Sarawak is expected to strengthen its position as an international destination for legacy, thought leadership and innovation through its debut at IMEX Frankfurt, Germany from May 23 to 25.
Business Events Sarawak (BESarawak) said in a statement that Sarawak will participate in its inaugural standalone pavilion at the global trade show for business events.
“Staying true to the theme of community development, the pavilion floor programme will focus on key talking points such as Sarawak’s Post Covid-19 Development Strategy (PCDS) 2030 where specially-curated plenaries will highlight the strategy’s six economic sectors and seven enabler sectors targeted for growth by the Sarawak government,” the statement said.
The pavilion name this year would be Tribe Legacy Sarawak and the theme is ‘Business Events Support Community Development’, a unique celebration of the industry’s strong involvement with local communities and contribute to economic, social and cultural sustainability in Sarawak.
The pavilion will feature an exhibition on Sarawak’s legacy impact development, PCDS 2030 and the International Journal of Business Events and Legacies.
Meanwhile, Sarawak Minister of Tourism, Creative Industry and Performing Arts Datuk Seri Abdul Karim Rahman Hamzah said the PCDS is a pivotal government strategy for Sarawak to achieve economic prosperity, social inclusion and environmental sustainability by 2030.
“The Sarawak government is invested in using business events as a business and collaboration platform to address the environmental, social and governance (ESG) agendas, therefore the plenaries taking place at the pavilion will be significant for global decision makers and key opinion leaders in any of the six economic sectors and seven enabler sectors,” he said.
BESarawak chief executive officer Amelia Roziman said that reflecting Sarawak’s commitment to social sustainability, the company has partnered with several small and medium enterprises and NGOs to exhibit a range of products.
“Associations, hosted buyers, industry partners and the media are welcome to visit our pavilion, attend any of the plenaries and meet with Sarawak’s industry partners.
“We are encouraging associations, destination marketing organisations and convention & visitor bureaux from around the world to meet at the pavilion and discuss how we can collaborate to develop legacy impact and sustainability together,” she said.
In addition to the exhibited features, a press conference will be held on the first day (May 23) of IMEX Frankfurt to unveil the three-year Legacy Impact Master Action Plan and make an official announcement with the Ministry of Energy and Environmental Sustainability on their commitment to legacy impact.
Since Kuching is Malaysia’s Unesco City of Gastronomy, pavilion visitors will be entertained with a creative mixology showcase by food and beverage provider, The Bibber’s Tale.
The range of artisanal beverages will introduce international palates to the unique flavours of ingredients native to Sarawak and flaunt the inventive relationship between the destination’s food and beverage industry and rich produce.
IMEX Frankfurt is Europe’s largest and one of the world’s leading business events tradeshow with 2,500 exhibitors and over 3,000 visitors meeting on the exhibition ground of Messe Frankfurt. – BERNAMA
