KUCHING: Collaboration with Interhill Group marks the first-ever corporate partnership for the introduction of Sarawak Biodiversity Centre’s (SBC) LitSara products.
Interhill Group which owns both Pullman Kuching and Pullman Miri Waterfront Hotel, took it as the group’s corporate social responsibility (CSR) initiative to give back to the indigenous community.
According to State Secretary, Tan Sri Datuk Amar Mohamad Morshidi Abdul Ghani, the collaboration will create a more positive impact as it will not only promote the hotels and products, but also give back to the community.
“I am pleased that the hotels involved stepped up to create a positive impact by being the first hotel to pick up this benefit-sharing project.
“We also wish to see more of this kind of support for local products developed by researchers,” he said during the launching of the CSR collaboration and exchange of documents between Interhill Group and SBC at Pullman Hotel here, yesterday.
Morshidi, who is also chairman of Sarawak Biodiversity Council, said that this will help to promote the state’s own research products to enter the global market.
“Sarawak is rich with flora and fauna and there’s so many traditional knowledge that is still untapped, so we would like to see this being promoted as well,” he said.
The signed agreement documents were exchanged between Morshidi and Interhill Group executive director, Albert Hu, witnessed by SBC CEO, Dr Yeo Tiong Chia.
Under the agreement, LitSara products will be displayed for sale at both Pullman hotels in Kuching and Miri.
LitSara products consist mainly of an essential oil extracted from a tree known as ‘Litsea Cubeba’ which grows in abundance in the highlands of Sarawak.
For many years, it has been used by members of the indigenous communities for both its medicinal and culinary values.
