INDONESIA: Sara Hospitality Sdn Bhd (SHSB), a subsidiary of Sarawak Economic Development Corporation (SEDC) Sarawak, signed a Memorandum of Understanding (MOU) with PT Amithya Hotel Internasional in Bali, Indonesia on Saturday.
The MOU will pave the way for both parties to explore potential business collaboration, especially in areas of marketing packages and activities, collaterals and cross-selling through each hotel’s marketing platforms.
SEDC, in a press statement yesterday, said the collaboration between SHSB and Amithya Hotel Internasional would also include loyalty programmes currently undertaken separately by both parties.
Thus, the MOU will provide better mileage as well as a wider choice and opportunities for existing and prospective members to stay and dine at hotels belonging to both parties.
The collaboration will also serve as a platform to develop cross exposure between employees from both parties in terms of training and exchange programmes that will enhance their customer service delivery, sales and marketing activities and developing best service practices.
The MOU was signed by SHSB director Edwin Abit and PT Amithya Hotel Internasional president and chief executive officer Ibu Rucita Permatasari.
The ceremony was witnessed by SHSB chief operation officer Dr (HC) Yuslan Yusoff JP; general manager of Grand Margherita Hotel and Riverside Majestic Hotel Muhammad Fadhil Abdullah; and Damai Beach Resort (DBR) general manager Patrick Lau.
SHSB is a wholly owned subsidiary company of SEDC Sarawak and it has the objective of becoming a full-fledged hotel management company. The company also aims to expand its operation locally and internationally through its brand, HEMiSPHERE.
‘HEMiSPHERE’ currently has seven portfolios under its wing, namely Grand Margherita Hotel, Riverside Majestic Hotel Puteri Wing, Riverside Majestic Hotel Astana Wing, Damai Beach Resorts & Spa, Damai Lagoon Resort & Spa, Sarawak Culture Village and Damai Golf Country Club.
Amithya Hotel Internasional (AHI) is a hospitality management company with extensive experience throughout Indonesia in conceptual development, market research, strategy business planning and projects as well as ongoing operations in hotels, resorts, convention, property and leisure industry. Currently, Amithya Hotel and Resorts operates a hotel management service to nine hotel and villas throughout Indonesia.
