Sephora is reportedly tightening up its ‘Clean at Sephora’ programme. According to Women’s Wear Daily (WWD), the beauty giant is poised to introduce new regulations for the programme at the end of this month. The move will include tripling the list of vetoed ingredients to include talc, undisclosed synthetic fragrances, aluminum salts, animal oils and more.
“The whole programme is evolving to be more robust, comprehensive and sophisticated,” Cindy Deilly, vice president of skin-care merchandising for Sephora, told WWD.
The Clean at Sephora initiative was introduced in 2018 in the US and Canada, to help shoppers select products across the fields of cosmetics, skin care, hair care, and fragrance that were formulated without certain controversial ingredients such as sulfates SLS and SLES, parabens, mineral oils and more.
Currently, more than 3,000 products sold via the retailer qualify for the category, which the brand is considering rolling out internationally. “We’re having discussions about whether it makes sense for other parts of the world,” Deilly told WWD.
‘Clean’ has become a major buzzword in the beauty industry recently, amidst heightened consumer awareness of the issues posed by several ingredients traditionally found in cosmetics and skincare products.
Earlier this year, Garnier unveiled a new organic skincare range, ‘Garnier Bio’, in France, as part of its efforts to focus on the environment, while December saw Herbal Essences launch two new sulfate-free botanical shampoos. – Relaxnews
