SIBU: Shell Malaysia Trading Sdn Bhd celebrated its loyal Shell Rimula customers at its first post pandemic physical gathering here recently.
More than 370 distributors and customers were feted at the 2022 Shell Rimula Gala Dinner for their support, which has made Shell Rimula the No 1 heavy-duty diesel engine oil (HDDEO) brand in Malaysia.
Shell Lubricants General Manager of Malaysia and Singapore Nyon Kam Yew expressed confidence that Shell Rimula would emerge stronger than ever despite the tough business environment.
“We’ve had to implement various proactive measures to mitigate the impacts of the pandemic, foreign exchange fluctuations among other challenges and we will continue to collaborate with our partners to overcome this challenging time together.
“We are thankful that our loyal customers continue to show their preference for Shell Rimula, especially here in Sarawak and Sabah.
“As a result, the brand was able to strengthen its overall market leadership position and achieve a higher sales growth compared to 2021,” he said.
As the leading global supplier of lubricants in the world for the past 15 consecutive years, Shell has demonstrated a clear understanding of the needs of its customers, while emphasising on efficient cost management and environmental sustainability, which are key critical success factors.
“The current Shell Rimula portfolio of HDDEOs in Malaysia such as the fully synthetic R6 LM and synthetic technology R5 LE are designed to offer longer oil drain intervals and better fuel economy.
“The launch of the new Shell Rimula R4 Plus synthetic technology engine oil in August 2021 was well received by the market and helped double sales of Shell’s premium lubricants” Nyon added.
At the dinner, satisfied customers paid tribute to the brand for offering a wide range of quality lubricants with strong after sales and technical support.
Executive Director of Swee Quarry Sdn Bhd Datuk Sri Toh Keng Tiong, a Shell Rimula customer for more than 20 years, said that the brand’s products have fulfilled the needs of his business.
“By using Shell Rimula, our fleet of heavy equipment and vehicles enjoy better engine performance and longer oil drain intervals and that has helped us lower our operating costs significantly,” he said.
On the same note, Landasan Kembar Sdn Bhd Operations Manager Chew Yee Chu said that Shell’s track record as one of the largest lubricant producers in the world and its 131-year history in Malaysia meant that consumers could use products such as Shell Rimula with total confidence.
“We know for sure as we have not received any complaints from our mechanics or drivers since we started using Shell Rimula,” he said.
