KUCHING: A high-end Siong How Exclusive, the first for the brand, will be opening at La Promenade Mall in July this year.
Hock Seng Lee (HSL) executive director Tony Yu said it will be the homegrown electrical and homewares franchise’s 14th outlet statewide and the beginning of its new ‘Siong How Exclusive’ branding.
He said the Siong How Exclusive, at over 12,000 square feet, will occupy one-third of the mall’s level three.
“Siong How Exclusive will add significantly to La Promenade Mall’s home section, which also has Mr DIY, The Bath Shop, and Hoan Gallery. Siong How is already the largest electrical and home appliance store in Sarawak, so we’re especially pleased they’re building a premium outlet at La Promenade.
“There is great synergy between Siong How Exclusive and La Promenade, which is Sarawak’s largest gated community. We will be collaborating closely with home buyers and shoppers on the best deals,” he said in a statement today (June 17).
Meanwhile, Siong How Exclusive managing director Lo Kok How said the premium outlet will feature brands including Samsung, LG, Panasonic, Electrolux, Midea, Haier, Faber, and Alpha.
He said brands like Electrolux, Midea, and Haier are creating special concept stores within the new outlet.
“Retail has changed a lot in the last few years. Physical stores can offer services and hands-on demonstrations, making decisions like which air conditioning to purchase, which TV size, and trying out new features much easier and stress-free when you can talk to professional sales and service personnel.
“This is why a lot of technology brands, including Apple, insist on having physical stores for hands-on demos and after-sales services,” he said.
As a tenant of HSL’s mall, Siong How will be part of the developer’s upcoming sales events, from festive season promos to showhouses.
The brand has already taken part in a HSL Raya Property Fair and is currently in talks for year-end property fairs.
