KUCHING: Sarawak is on track to achieve its five million tourist arrivals target this year.
According to the State Tourism Ministry, the region has so far received 326,347 visitors.
This is a 10.72 per cent increase compared to the same period last year. With visitor arrivals from Peninsular Malaysia in January this year increasing by 68 per cent compared to January 2018, the ministry hopes to sustain such growth, using different marketing strategies in pushing the Sarawak brand.
So far, the Visit Sarawak Campaign (VSC) has been very intense and aggressive; its advertising panels are used on everything from massive billboards in Peninsular Malaysia to plane liveries that fly in the region.
Three LED screens in Pavilion including a Twin Elite Screen are among the top screens with highest exposure in Malaysia. There is a total of 19 additional large LED screens throughout Bukit Bintang, Taman Tun Dr Ismail, Penang, Klang Valley, Ipoh, Johor Bahru, Melaka, Kuantan, Kuala Terengganu and Kuching which accounts to a total of nine states and districts.
That is not including the four LED screens in KLIA, located at the international departure hall, and another 17 screens throughout klia2, focusing on the check-in and international departure gate areas.
The state tourism ministry recently launched its plane livery with a plane wrap and advertising panels in five AirAsia Malaysia and AirAsia Thailand aircrafts.
These panels include overhead locker and meal tray advertisements, highlighting Sarawak’s many iconic dishes, natural attractions, cultural diversity and interesting festivals.
The Visit Sarawak Campaign which was launched late last year and the tourist arrivals for the first month of 2019 are looking promising.
All of these efforts are ultimately aimed towards achieving the target of 5 million tourists by the end of 2019.
