KUCHING: The Sarawak Tourism Board (STB) received positive feedback for its travel offerings at the Taipei International Travel Fair (ITF) 2024, held at the Nangang Exhibition Hall from November 1 to 4.
Partnering with Royal Brunei Taiwan, STB highlighted Sarawak’s UNESCO sites, cultural villages, and traditional cuisines, such as Sarawak Laksa, appealing to Taiwanese travellers’ preference for immersive nature and cultural experiences.
Dylan Redas Noel, STB’s Director of Marketing for North Asia and New Markets, expressed in a press release today (Nov 5) that they are thrilled with the positive response from Taiwanese travellers at ITF 2024.
“Sarawak’s UNESCO World Heritage sites—Mulu and Niah National Parks—stood out as primary attractions, alongside popular wildlife tours and cultural heritage sites, such as the Sarawak Cultural Village and longhouse stays. Taiwanese visitors also showed keen interest in Sarawak’s culinary offerings, including Sarawak Laksa and Kolo Mee.
“Sarawak’s offerings align seamlessly with Taiwan’s market preferences, and we are confident that the enthusiasm generated will increase Taiwanese visitor arrivals,” he said.
Three Taiwanese travel companies introduced exclusive Sarawak packages, while Royal Brunei promoted a dual-destination option combining Sarawak and Brunei.
Earlier in 2024, a successful B2B session in Taipei and Taichung increased Taiwanese visitor interest, positioning Taiwan as one of Sarawak’s top 10 markets.
“With Taiwan’s outbound travel rising, STB is committed to enhancing its regional presence and providing Taiwanese travellers unforgettable Sarawak experiences,” he added.
The Taipei International Travel Fair, showcasing 1,500 booths from 111 countries alongside prominent Taiwanese travel agencies, hotels, airlines, and attractions, remains a premier platform for global travel. STB’s participation highlights its commitment to engaging this growing market and positioning Sarawak as a top holiday destination.
