KUCHING: Local media in Sarawak have been playing an important role in promoting the state’s Visit Sarawak Campaign (VSC) to the world.
Sarawak Tourism Board (STB) chief executive officer Sharzede Salleh Askor pointed out that with the help of the media, the campaign had made a good standing record this year and managed to garner support from Malaysians, thanks to various media coverages.
“The news coverage and stories managed to reach out to over 52 million people from December 2018 to October 2019.
“It is without a doubt that your stories had sparked the interests of your readers and the public with compelling stories to the point that they would dream of coming and experiencing what Sarawak has to offer,” she said during STB’s Media Night, held at the Gates of Heaven, on Monday night.
Sharzede added that next year, STB in its destination branding exercise, would focus on important markets in the United Kingdom (UK), Germany, the Netherlands and Australia to leverage on media and public relation exercises.
“In short, the media will essentially be our partner, be it our domestic market, Sarawak in particular, or overseas. Your honoured profession calls for the nurturing of the best relationship that we will always look forward to.
“Be rest assured. STB will continue to take care of your interests and will share the ideal destinations to promote the tourism industry to ensure that it continues to flourish for the benefit of all Sarawakians,” she pointed out.
Meanwhile, over 100 media practitioners from various organisations were invited to the media appreciation night.
Themed ‘Rainforest’, the media was treated to a sumptuous meal and entertained by stage performances. A lucky draw session was also held and New Sarawak Tribune’s very own reporter Nur Ashikin Louis won the grand prize which was a Huawei P30 Pro.
