KUCHING: Sun Life Malaysia and U Mobile introduced their first telco – assurance product, GOLIFE at Karnival Kewangan Sarawak, a financial carnival organised by Bank Negara Malaysia, held at City One Megamall here yesterday.
Underwritten by Sun Life Malaysia and distributed by U Mobile, GOLIFE, a mobile-based life microinsurance product, is the first of its kind because customers can apply, subscribe and manage their life microinsurance plans entirely via their mobile phones.
GOLIFE is the first product that came out of a memorandum of understanding that was signed in May this year by the two companies.
According to Chief Executive Officer and President and Country Head of Sun Life Malaysia, Raymond Lew, Sun Life aims to provide lifetime financial security to more Malaysians and distribute insurance coverage via mobile devices, reaching more customers at lower cost, better target potential customers and engage with existing customers.
During an exclusive interview with Raymond earlier, he said Sun Life want to try out digitalization insurance, hence the partnership with U Mobile.
“We make it very easy, with yes or no as an answer. The certificate and insurance policy would then be transmitted via email or the app,” he added.
The GOLIFE plan will be offered to select U Mobile postpaid customers for free as an introductory offer from 24 November 2017 until 28 February 2018.
From end-January 2018, interested U Mobile customers can subscribe to GOLIFE from as low as RM5 a month or RM0.16 daily through the U Mobile Self Care Portal, www.u.com.my/selfcare or MyUMobile app.
