KUCHING: Swinburne University of Technology Sarawak Campus and Sarawak ECommerce Association (SECA) signed a memorandum of understanding (MoU) on March 9 to develop and deliver the Sarawak Digital Enabler Programme.
Representing Swinburne Sarawak were its Pro Vice-Chancellor and chief executive officer Prof Lau Hieng Ho and Swinburne Innovation Malaysia (SWIM) chief executive officer Prof Wallace Wong Shung Hui, while SECA was represented by its chairman Chew Heo Lee.
In its press statement here today, it’s communications officer Tania Lam said the Sarawak Digital Enabler Programme, which is funded through the Sarawak Business Federation (SBF) Business Recovery Assistance Fund, is aimed at equipping entrepreneurs and small business owners with the necessary digital skills and knowledge to improve their digital presence and sales and marketing performance.
She said the training programme is a collaborative effort between Swinburne Sarawak, SECA, Zhejiang Yuexiu University, Pute Holdings and Sparkit Academy.
“The programme consists of eight ‘future talk’ sessions covering business ideation and proposal development, marketing and content creation as well as data analytics and partnership agreements, followed by two months of hands-on training, mentorship and guidance,” she said.
Similarly, in his address, Professor Lau expressed his excitement about the programme and how it aligns with the university’s vision of people and technology working together to build a better world.
He also highlighted the importance of adapting to the changing world and developing new skills to stay competitive.
Chew spoke about the importance of promoting e-commerce in Sarawak and how the programme is a significant step towards that goal.
He also expressed his gratitude towards Zhejiang Yuexiu University, Pute Holdings, Sparkit Academy, SECA members and partners for their support.
Tania said the Sarawak Digital Enabler Programme is a valuable initiative that aims to help individuals and businesses succeed in the digital world and make a positive impact in their communities.
“The programme is open to everyone who is eager to participate in the digital economy.
Participants are encouraged to take advantage of this unique opportunity to gain the skills and knowledge required to transform their business to the digital platform and to drive their digital sales and marketing performance.
“The MoU exchange ceremony was also attended by industry leaders and members of the media. Both parties look forward to the impact the programme will have on the industry and the community as a whole,” she said.
The initiative marks a significant step towards Sarawak’s goal of becoming a digital economy and a leading hub for digital innovation in Southeast Asia, showcasing the region’s potential for growth and development.
