KUCHING: Swinburne Sarawak recently unveiled its new Centre for Digital Futures, with the goal of bringing researchers from different disciplines under one roof to facilitate change, to make unlikely partners so that they can create something new.
“With digital technologies getting more sophisticated it is merging the boundaries between physical and digital. Inspired by that, we want to disrupt the traditional divisions of disciplines and be research or research impact focused” says the Director of the Centre, Associate Professor Patrick Then.
“Sarawak is changing; its ambition is to move towards a digital economy. But for that to be sustainable, talent needs to be nurtured and that is where universities should play a role”, he adds.
“While this work focuses on being a game-changer for the industry, we also want to have an immediate impact. Teaching is our biggest strength, so we’ve teamed up with ClickAcademy Asia to offer short courses in digital marketing” says Then.
ClickAcademy Asia has extensive experience in professional training in digital marketing, while we are good at content creation. So it really is about bringing industry expertise, people who have the practical knowledge with people who can think outside the box and nurture talent,” he reiterates.
Dr Bertha Chin, the course coordinator for the subject said it was developed to be similar to an undergraduate course but aimed primarily at professionals who will take time out from work to learn more on the subject.
“The short course gives people the tools and the know-how to go further in digital marketing. They get a thorough idea of best practices where we will help them develop a plan for their work.”
Courses in content marketing, digital marketing, facebook marketing, SEO and social media marketing will be offered for the university’s September intake, while more courses around google adwords and google analytics are planned for next year.
