KUCHING: Chubby Sausage and Wholesaler founder Denise Lim Jia Hui came up with the idea in a coffee shop.
The 26-year-old said he and his friends were discussing the Kuching Food Fair with his friends.
They had a spontaneous thought: ‘Why not make something savoury into ice cream?’
Enter Mash and Cone because he loves sweets and the boys favour savoury.
“It’s our new business and product for this Kuching Festival 2024.
“I’ve been in F&B home-based business since 2016 but Mash & Cone is my first year,” he said.
The specialty of his menu this time is Mash & Cone.
“Each bite contains both savoury and sweet flavours. We prepare our own waffle cones on the spot and serve them with mashed potatoes and gravy, as well as a variety of toppings such as hot chick, oinks katsu, ubi truffle, and smoky salmon. My personal favorite is the ubi truffle with tempura prawn and our own truffle mayo; it’s amazing and 100 per cent delicious.
“We kept experimenting and eventually developed our own formula for the event.
“Our Hot Chick, Oinks Katsu, and Ubi Truffle did extremely well on the first day,” he said.
He has been participating in pop-up events for almost three years now, joining and being involved in various events, and it has been a lot of fun.
“I would say it’s always a good idea to try something new and not be afraid of losing something that you think isn’t worth it. Everything will be worth it when you start doing it.
“We love chitchatting with our customers. Building a connection with them is like making new friends every day,” he said.
How about Sausage Caramelised Onion Bun and Minced Beef Caramelised Onion Bun? Check out the ‘Singgah Sekejap’ stall at the Fair.
“It is simple to eat and appropriate for festivals,” said stall owner Mohd Haziq Karem, 35, adding, “this is my time at a big event like this.”
Besides ‘Singgah Sekejap’ he also has a food and catering business.
“For our sausage bun, this concept is more American. We are using jumbo sausage together with caramelised onion. The price is very affordable, only RM13 and it comes with fries and special sauce.
“If a customer requests additional cheese then there will be an extra charge about RM2.
“And for our minced beef bun. The minced beef is marinated 12 hours with a homemade special sauce.
“Then, we serve the beef bun together with caramelised onion at a cost of RM 10 per set with fries and special sauce. Additional RM2 for cheese,” he said.
Haziq said it took him almost a year to study and research food festivala in Sarawak, especially on the kind of product suitable to sell.
And though this is his first year participating, it has been worth it.
“For me, I’m very happy. Customers enjoy my food.
“I hope we will be able to join more food festivals, and I want ‘Singgah Sekejap’ to be a successful brand and remembered by customers,” he said.
