KUCHING: Sarawak’s traditional rice wine, Tuak, holds significant potential for international commercialisation due to its cultural heritage and global appeal, according to Datuk Sebastian Ting Chiew Yew.
The Deputy Minister for Tourism, Creative Industry and Performing Arts suggested that both the Sarawak government and local communities consider new strategies to elevate Tuak as an international product.
“This is a journey, and as I’ve mentioned before, give us 10 years — we never know how big Tuak could become.
“The world might just be our market,” he stated during a press conference for the Borneo Tuak Festival 2024 held at the Baitulmakmur 2 building today (Sept 5).
Ting stressed the importance of showcasing Sarawak’s rich cultural heritage through Tuak at the festival.
“Different ethnic groups produce what is called Tuak, but sometimes it goes by different names.
“The sharing of these traditions can be wonderful, and the more we engage in such exchanges, the more people will come to know and appreciate Tuak,” he added.
Reflecting on the success of last year’s festival, which featured participants from diverse regions such as Selangau and Julau, he expressed optimism for this year’s event.
“I believe this year will be even better. We expect around 80 Tuak vendors, possibly more, showcasing a wider variety of Tuak,” he said.
Sago Group managing director Ehon Chan noted that the Borneo Tuak Festival 2024 will feature the largest gathering of Tuak brands ever seen, creating a vibrant marketplace where tradition meets innovation.
“We are also proud to host the Tuak competition, which will crown the Tuak Selections of the Year in categories that honour the rich heritage of Iban, Bidayuh and Orang Ulu Tuak, as well as recognise the most innovative Tuaks,” he said.
A key highlight of this year’s event will be “The Tuak Manifesto”, a policy dialogue in collaboration with the Unesco Creative City Network Kuching, to explore the future of Tuak, its heritage protection, and strategies for responsible growth.
“The festival is more than just an event; it is a movement calling on every Sarawakian to celebrate their identity, honour the past, and dream of the future.
“It is a call to support our rural brewers, uplift their craft, and showcase the richness of our culture to the world,” Chan added.
The second year of the festival will be held from Sept 14 to 16, from 12pm to 10pm, at Tropics City, Tabuan Dayak.
