Lingerie brand Victoria’s Secret has teamed up with fashion label For Love & Lemons on a new collection of intimates. The two brands have joined forces on a limited-edition lingerie series designed for “individuals who take risks, forge their own way and embrace a bit of adventure,” according to Victoria’s Secret.
The collection spans bras, panties, lingerie, sleepwear and lifestyle pieces featuring romantic details such as lace embellishments, floral embroidery or rich jewel tones. The pieces, which have been dubbed “a love letter from Los Angeles to you,” are modelled by fashion stars including Devon Lee Carlson, Grace Elizabeth, Winnie Harlow and Jasmine Saunders for the collection’s campaign.
The LA-based, female-owned brand For Love & Lemons is not the first major label to partner with the lingerie giant — back in February, the brand also teamed up with the French intimates brandy Livy to feature its chic pieces online and in select stores. Lingerie collaborations are becoming increasingly popular: recent examples include capsule collections from H&M and the Amsterdam-based label Love Stories, as well as Viktor & Rolf and the lingerie brand Aubade. The collection is now available in the US, and will roll out in Victoria’s Secret stores in the UK on September 27. – Relaxnews
