American fashion designer Virgil Abloh — one of the hottest names in fashion right now — is the new “creative advisor” to the mineral water brand Evian, Women’s Wear Daily (WWD) reports.
The multitalented Virgil Abloh is the founder of the Off-White fashion label and the creative director of the Louis Vuitton men’s line, as well as being a DJ and architect. The passionate and pioneering 38-year-old also has a habit of turning up where you least expect him. It may not come as much of a surprise, therefore, to learn that his latest venture is a role as Evian’s “creative advisor” for sustainable innovation design.
The mineral water brand has signed up the American designer to help transform its design process in the aim of making it more sustainable, WWD reports. As well as seeking solutions for a more environmentally responsible future, Virgil Abloh will also help design upcoming Evian products.
The first joint project from Virgil Abloh and Evian is expected to be unveiled during the early months of 2019. – Relaxnews
