KUCHING: Watsons Malaysia, a leading health and beauty retailer, is ushering in the lunar new year with its #HappyBeautifulYear 2023 campaign to create the perfect beautiful celebration revolving around the synergy of health and beauty.
The 2023 campaign entitled Watsons #HappyBeautifulYear 2023 is spearheaded by the Chinese New Year brand film with the key message of promoting love and compassion for lasting moments with families, friends and loved ones.
“This year, with the new year full of hope, Watsons, the No. 1 health, and beauty retailer, wants to create a spirit of togetherness and hopes to impact positive values along the way,” said Watsons Malaysia managing director Caryn Loh in a press statement.
“After a two-year period of struggles, hardship, and uncertainty, we hope this year of the rabbit will make a positive change.
“Chinese New Year is about creating the perfect beautiful celebration and we believe that when our hearts are filled with love, good things will come our way,” she said.
The 2023 brand film portrays the spirit of togetherness while looking good, and feeling great whilst creating an atmosphere of fun, excitement, and extravagance.
It reveals the true meaning of the perfect #HappyBeautifulYear celebration, featuring star-studded casts of Malaysian celebrities, including Watsons’ ambassador Phei Yong and Watsons Celebrity Friends such as Amber Chia, Han Xiiao Aii, Jordan Voon, Kwok Yan Yan and Perry Kuan.
Hong Kong renowned star Kevin Cheng Ka-Win also attended the event as a surprise guest, much to the delight of the crowd during the national launch of Watsons #HappyBeautifulYear.
Watsons #HappyBeautifulYear 2023 was officially released on Watsons’ Official social media channels across Facebook, YouTube and Instagram.
“To kickstart the New Year, Watsons has always been at the forefront of giving back to the community and visited over 22 homes and orphanages to share the joy with them with CNY goodies bags that include essential, supplements, personal care products and food supplies with the hope of putting a smile on everyone’s face while celebrating this festivity.
“A season like this should be celebrated together with everyone and instil positive values to care for the wellbeing and health of the elders and children,” Loh added.
Similarly, Danny Hoh, Watsons Malaysia general manager of Marketing & Customer Growth, said to welcome Watsons Happy Beautiful Year, Watsons has planned exciting line-ups.
“Watsons Club members are in for a treat as Watsons is offering prizes worth up to RM3,888,888 which include a three-night cruise with World Resort Cruises for 30 winners and more.
“On top of that, the campaign kicked off with an amazing sale of up to 50percent savings in-store and online, exclusive CNY gifting and hampers, free gifts, and health and beauty vouchers savings of up to RM239,” he said.
To be in the running to win these prizes, members will have to spend RM80 in a single receipt in-store or online until 22nd February 2023. For more information and submission, visit www.watsons.com.my/member-monthlyspecial
Hoh said apart from the main prizes, Watsons members will receive free angpow packets with a minimum of RM88 spent while Elite members stand a chance to get Free Limited-Edition Cup Warmer with a minimum of RM288 spent when purchasing at the store while stocks last.
“I am excited with this year’s Watsons’ #HappyBeautifulYear brand film and to be a part of it because it creates unity and togetherness,” Hoh added.
Said Watsons’ ambassador Phei Yong: “As Watsons’ ambassador, I am glad that Watsons continues to bring out the morals and values and make lunar new year celebration special for everyone.”
Meanwhile, Loh said that to celebrate the Happy Beautiful Year, customers can strike their best runway poses with their AR Filter and win RM888 Watsons points or sing their hearts out to their signature Gor Leng Lin song duet on Watsons TikTok channel from Jan 9. 
