KUCHING: With more established brands turning to social media influencers to market their products, chances for youth and aspiring content creators to make viable livelihoods online are opening up.
It is against this backdrop that Sarawak Multimedia Authority (SMA) and Angkatan Zaman Mansang Sarawak (Azam Sarawak) in collaboration with Koperasi Belia Inovatif Sarawak (Kobis) will be organising a series of seminars and workshops for Sarawak-based social media influencers starting Oct 19 this year.
Aptly called the Sarawak Social Media Influencers Development Programme, the workshop series would be organised here.
Themed ‘Influencers with a Cause’, it aims to identify and mobilise local social media influencers, encourage healthy and engaging content creation on social media and educate participants on influencer marketing and digital monetisation strategies.
Aspiring social media influencers will pick up valuable tips and strategies from experienced influencers and online content creators in sessions such as ‘Journey towards being a Social Media Influencer’ by YouTuber Cardock, otherwise known as Fadhil Mohamad Isa; ‘Social Media Influencer 101’ by Influencer Marketing Strategist Bvern Yip and Daphne Teoh from Kuala Lumpur-based AnyMind Group; and a forum on how to empower social media influencers for greater socio-economic impact.
The forum will feature AnyMind Group as well as Kuching-based radio personalities and content creators behind Makcik Bawang Champion — Afick Wazai and Fir Affandi — as panellists. About 30 participants including social media influencers and local youth are expected to attend the event and workshop.
This programme is part of an ongoing community and stakeholder engagement for greater digital inclusivity in Sarawak. Other activities by SMA and Azam include radio broadcasts and a workshop series for rural communities called Randau Digital. For more information, contact Azam Sarawak Communication Officer Nissa Normin at 082411799 or email nissa@azam.org.my.
